Copenhagen, Denmark – 9 January, 2012– Jabra, a world leader in creating hands-free communications solutions, announced today a partnership with five-time Ironman World Champion, Craig “Crowie” Alexander, the biggest name in the multi-sport competition world. Jabra has teamed up with the world champion triathlete for a two-year agreement to support and serve as spokesperson for the Company’s recently launched sports product line. Alexander will be on-hand at the Consumer Electronics Show (CES) with Jabra this week to discuss the new partnership and will be showcasing the new sports category in action.
“I am so happy to be teaming up with a company like Jabra that just gets it and creates awesome products for athletes like myself,” says Alexander, reigning Ironman World Champion. “Between the countless hours of intense training getting ready for my next competition and the crazy travel schedule, Jabra’s products have really helped me stay connected with my friends and family and helped keep me motivated.”
Through the years, studies have shown that training while simultaneously listening to music is highly motivating and can increase the degree of effort an individual puts forth.* Although listening to music while exercising may not be a revolutionary concept, the Jabra sports category offers a unique set of products that combines durability with fantastic sound to ensure a motivating, fun fitness session for athletes across varying levels.
Jabra’s sports category is led by the recently-launched Jabra SPORT, a tough Bluetooth stereo headset that streams music and phone calls wirelessly. The perfect device for delivering great music for training sessions, workouts, or any other recreation and outdoor activity, the Jabra SPORT features a category-first built-in FM radio, A2DP technology, and powerful bass to help energize workout performance. And with a wind-shielded microphone and US Military Standard Rain, Dust and Shock Resistant certification, exercisers don’t need to hold back during their workouts on account of their headphones. For exercisers who have become accustomed to working out with traditional corded headphones, the Jabra SPORT-Corded offers the same features as the Bluetooth version.
In addition to the new Jabra SPORT products, the Jabra portfolio includes the Jabra CLIPPER stereo headset which provides users with wireless stereo music and calls all with one cool little Bluetooth clip for simple wearing during workouts, and the Jabra ACTIVE which allows exercisers to listen to music and train hard without ever having to adjust their ear buds.
Whether running or biking, Alexander is a fierce competitor who faces varying degrees of athletic challenges that test his strength and stamina. Tough, strong and durable – like the Ironman – Jabra products have a secure fit to get you through any challenge, hassle-free. Crisp and clear sound will further ensure you stay focused and motivated until you cross the finish line.
Products included in Jabra’s sports category are all currently available at BuyJabra.com and other leading retail outlets. For information on Jabra's line of Bluetooth headsets and other hands-free devices, visit Jabra.com, like us on Facebook at http://www.facebook.com/Jabra or follow us on Twitter at http://twitter.com/jabraeurope.
About Craig Alexander
Hot off his recent victory at the hardest one day endurance event in the world, the Ironman World Championship in Kailua-Kona, Hawaii, Alexander has an impressive athletic resume that earns him consideration by many of being one of the greatest male triathletes of all time. Among his many accomplishments, he is the first triathlete to ever win the Ironman 70.3 and Ironman World Championship in the same year, and he is also the oldest male to ever win The Ironman Hawaii. Ironman legend and six-time World Champion Dave Scott proclaims him “the first true men’s champion the sport has seen in years.”
British researchers asked survey participants to ride stationary bicycles while listening to music, when the music tempo was slowed, participants pedaling slowed as did their heart rate and distance pedaled. On the other hand, when the tempo increased ten percent, the participants covered more miles in the same period of time, their heart rates rose and they reported enjoying the same music 36 percent more. Researchers concluded that when listening to music, participants received a greater degree of effort and overall affect. Study conducted by the US National Library of Medicine, National Institute of Health, August 2010.
Jabra is the brand of GN Netcom, a subsidiary of GN Store Nord A/S (GN) – listed on NASDAQ OMX. Jabra employs approximately 850 people worldwide and in 2010 produced an annual revenue which amounted to DKK 1,973 million. Jabra is a world leader in the development, manufacturing, and marketing of a broad range of hands-free communications solutions. With a reputation for innovation, reliability, and ease of use that goes back more than two decades, Jabra’s consumer and business divisions produce corded and wireless headsets, plus mobile and in-office speakerphones that empower individuals and businesses through increased freedom of movement, comfort, and functionality.
For further information on the company, please visit http://www.jabra.com/.
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Anne Raaen Rasmussen
Senior Vice President, Mobile Division
(+45) 45 75 88 88